This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. She also led development of Interlochens new visual identity and award-winning website. The conference will help you stay updated on the latest trends and challenges in the field as well as offer the chance to interact and network with other professionals. The CDC and experts are helping people better understand their COVID risk, what actions to take if exposed and access to affordable tests. Katlin Swisher is a senior strategist at Campus Sonar. Outside of work, John trains for triathlons and geeks out over college sport. Her motto is that a good process produces good work. She oversees all marketing operations at FLC including web, design, video, photo, social media, PR and advertising and a team of talented professionals that make it all happen. In this role, he connected clients PR and political strategies in ways that supported their sometimes-disparate demands. University of Utah David Eccles School of Business. Cruise our exhibit hall and connect with companies that can help you broaden your impact. She was a driving force behind The World Needs More Cowboys campaign at the University of Wyoming and the Montana Made. Molly began her work in higher education as a public affairs specialist and branched into teaching at universities in Florida and Georgia. Select Schedule on the top menu bar, and select On Demand. He has also served on the Council of the Boston Bar Association. Storytelling plays a significant role in helping higher education institutions reveal and build their brand. Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing can play a role in decision making. As ADVs founder and principal consultant, Grant designs, executes and delivers market research solutions for clients. How can education come out better for it? Ivy Morris is a Digital Content Strategist for the University of Arizona, where she has successfully created numerous student voice-oriented websites, emails, and more for current and future Wildcats. Announced and presented during the AMA's annual conference, this year held virtually, on Thursday (Nov. 19), the award completed a sweep of top AMA honors for Purdue. He also published a book, Marketing Professional Services , with Philip Kotler in 2002. She began her career working on behalf of communities of color at Unidos US and later leading the NAACPs national civic engagement policy platform. He previously served as Rices Howard Hughes Provost and William and Stephanie Sick Dean of Engineering. Binti Harvey is Vice President for External Relations and Institutional Advancement for Scripps College. Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. She is a board member for Roman Catholic Diocese of Albany Schools. Bill is Senior Partner and Chief Strategy Officer at Ologie. AMA HigherEd Pre Conference Chat: Our Can't Miss Tips Brent Reser has spent his entire career in higher education social media. Visit Vitry-sur-Seine: 2023 Travel Guide for Vitry-sur-Seine - Expedia Dennis began his career as an officer in the United States Air Force, managing multimillion-dollar research and development projects. This can only be achieved by closing Performance Gaps (the gap between what you know and what you do). Dennis is a prominent speaker at conferences across the country on topics of deep interest to organizations trying to manage and thrive in a world of continuous marketing disruption. New: Kevin R. McClure, Ph.D. is a higher education scholar and leader with nearly 15 years of experience across student affairs, academic affairs, and faculty leadership. In her role as chief fundraising and marketing and communications officer, she is responsible for developing and executing programs to amplify Scripps brand, increase philanthropic support and deepen constituent engagement to advance the Colleges mission. Learn how to set up a project management system that will work for your team even with limited resources, budget, and people. Holly earned her MBA from Emory Universitys Goizueta Business school where she was a Social Enterprise Fellow with an emphasis on sustainable business and womens initiatives. Join our session to see the final product and share your own best practices! Lawson works closely with the president to amplify executive voice and communicate presidential priorities to the campus community and higher education stakeholders. In this session, Creighton University shares how to implement a retention marketing campaign that lays the groundwork for a broader retention marketing strategy. Google will share insights from third-party research and partnerships across the industry on how the value proposition of the learning institution must evolve as students become savvier and more outcome driven. Before starting Fuseideas, he was partner and Senior Vice President at RDW Group where he built its interactive division. You can learn more about our privacy policy here, Elevate curriculum design and empower credential stacking, Enhance the classroom and create unique learning experiences, Expand access by investing in more robust digital infrastructure and functionality, Before joining Google, John was President and General Manager of Brand.net, a programmatic display platform in San Francisco. At The Advertising Club, Julie was responsible for developing their professional development program and built a multi-functional educational track to serve the growing training needs of the industrys entry-mid level marketing and communications professionals. 2020 Higher Ed Analytics Conference When: 2/12/20 Where: Online Who should attend: Those interested in improving their data-driven insights and digital marketing efforts through smarter analytics. Among her many accomplishments there, Kin developed RITs brand strategy and launched its first national reputation campaign. As the Director of Social Media for the University of Arizona, she oversees the flagship and enrollment accounts and provides guidance and support for social media professionals across campus, working to create a cohesive university-wide presence on social media. American Council on Education (ACE) Annual Meeting 2023 With more than 1,700 member institutions, the American Council on Education represents the presidents of U.S. accredited, degree-granting institutions, which include two- and four-year colleges, private and public universities, and nonprofit and for-profit entities. For those traveling, please adhere to transportation mandates in airports, during air travel and while on public modes of transportation. The seas were rough and the USS Iowa was headed into a falling student demographic storm. EMA Annual Conference When: September 2023 (Exact dates TBD) Where: Orlando, Florida The Enrollment Management Association's annual conference brings together an innovative group of thought leaders to discuss how schools can attract more students, grow their community, and deliver on their mission. She also served as an assistant United States attorney, prosecuting everything from violent crime to fraud cases. In this session, well share three key benefits to using personasbacked by our Prospective Student Mindsets researchto help your team deliver the right message on the right channel at the right time. Julies marketing career began with The Advertising Club of Greater Boston, a professional trade organization for the marketing and communications industry. Her why is helping students from underserved communities obtain a college education. This session will cover how marketers can lead cultural change, create a pilot program and build buy-in for institutional adoption. Higher donations, demand, retention and reputation. Before her role at BGU, she was the Head of the Marketing and Sales Departments in a cultural institution and the Marketing and Resource Development Manager at a leading NGO. Interaction. The AMA Symposium for the Marketing of Higher Education is your chance to connect with other marketers to forge the path forward. President Tetlow was also the fourth, as well as the youngest, woman to lead one of the 27 colleges and universities in the U.S. that make up the Association of Jesuit Colleges and Universities. Dallin Palmer is the Cofounder and President of HALDA. As brand ambassador and chief stakeholder and collaborator on the rebranding, Leila oversees brand implementation across the institutions owned, earned, and paid marketing and communication platforms working with a team of diverse communicators from the Universitys six schools and colleges, and multiple departments including the President and Provost offices, student engagement, enrollment and admissions, career services, and public affairs. Data-driven marketing is enabling colleges to make better informed decisions to connect with todays students. She helps clients think smarter about content and shape the strategy for bringing brands, campaigns and stories to life across all platforms. Previously, Alex spent seven years overseeing strategic content and media for University Admissions, including growing and leading its successful social media ambassador program. Dana Cruikshank is the Vice President for Market Strategy at VisionPoint Marketing. Students, faculty, staff, donors they all expect the institutions they support to have values that align with whats important to them. Prior to WSU, Reser spent six years leading the social media program at Coastal Carolina University. No, not Halloween, well it is, but even more importantit's time for the American Marketing Association's (AMA) Higher Education Symposium in Las Vegas, Nevada. She came to Converse in July 2019 to strategically guide the 130+-year-old historically womens institution through its rebranding process as it announced plans to admit men into its undergraduate residential cohort and change its name from College to University. She is working on her doctorate degree at Northeastern University and holds a masters in Communications and bachelors in English. Learn at your own pace and on your own time with AMA On-Demand Training. Her focus is to accelerate the companys enterprise growth. Outside of her work at The Diversity Movement, Shelley owns Douglas Alexandra, a digital marketing and brand activation firm focused on helping entrepreneurs and small businesses. Sagi Langer is CMO at Ben-Gurion University, responsible for Brand management, marketing strategy and student recruitment. For the decade before joining the university, Sheena was a reporter and editor at The Salt Lake Tribune, covering topics ranging from education to government to astronomy. Throughout his 25-year career at the university, Nelson has held several senior roles in strategic communications, marketing and fundraising, including: assistant vice president for public affairs at the University of Utah Health and executive director of the University of Utah Hospital Foundation. Ms. Cahill-Dunn received her BA in Journalism from Dominican University and lives in Chicago, Illinois. What if higher ed considered an even broader strategic role for the chief marketing officer position that also led the advancement function and served as a chief constituent officer? 1 Val-de-Marne Contemporary Art Museum (MAC VAL) (Muse MAC VAL T 9 ). The discount rate cut-off date is October 21, 2022. Join us to learn how technology and teamwork will transform your content. 6 Must-Attend Higher-Ed Marketing Conferences in 2023 He has been a public policy analyst, a professional photographer, a marketing and public relations director and, currently, as senior project manager at the American Marketing Association. Julie Ried brings more than twenty-five years of experience in marketing and communications to The Ward Group, a retained executive search firm specializing in senior-level positions in marketing and communications. Were excited to recognize individuals and teams who show extraordinary higher ed leadership. A verification code will be sent to youenter the code to finish logging in. VONT's Top 5 AMA Higher Ed Symposium Topics of 2019 per night. Pick a topic and join your peers to find solutions to the challenges youre facing. Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE (Council for Advancement and Support of Education) and AMA (American Marketing Association). If wearing a mask will make you feel more comfortable while attending the symposium, please do so, but we will not require them. Youll walk away with: There is no question that TikTok has permeated global culture, impacting everything from slang to the top music charts. Students who engage in virtual campus tours built by YouVisit are nearly twice as likely to enroll as those who don't. Our data shows that schools that use virtual campus tours obtain yield-rate increases by as much as 28 percent. Shes a mom of two boys who will eventually be her in-house experts for social media trends. We thank you in advance for your understanding, flexibility and continued support. Before coming to RIT, Cassandra held marketing and communications roles in K-12, educational technology, adult education organizations, and non-profit, private, and start-up companies. A panel of presidents, moderated by Teresa Valerio Parrot, will discuss what comes next and how marcom can help them achieve their visions for the industrys future. Is your reporting streamlined? She have over 15+ years of experience in digital marketing, and has been at TikTok since 2020. Ms. Espinal received a B.A. As the Chief Marketing Communications Officer at the University of Montana, Jenny is passionate about raising the profile of the marketing function within higher ed and modernizing how we market to prospective students. He brings his consumer-packaged-goods background to many higher education brands, including UW/Madison, NYU, Cornell, Emory, Johns Hopkins, University of Massachusetts, University of Surrey. My Top 5 Session Picks for AMA Higher Ed 2017 - LinkedIn Sagi holds a bachelors degree in economics, a Masters degree in economics from the Technion Israel Institute of Technology and an MBA from Haifa University. AMA 2016: The New Normal in Higher Education - LinkedIn She has more than 15 years experience in higher ed and strategic social listening programs and is the author of two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses. Colgate, Bradley, and Brandman. In her early career, Anice worked for a full-service marketing firm as a social media manager to develop community-building digital strategies for companies large and small. In her role as senior vice president of enrollment consulting, she advises our clients on best practices in enrollment management strategy including campus visits and events, marketing, and operational structures. Higher education conferences are a golden opportunity for leaders to develop. We felt the constraints of working from home, virtual happy hours, and virtual classes. She connects with universities to understand how the students voice plays a role in their enrollment strategy and to see how Unibuddys engagement platform can strengthen their recruitment efforts. College Archives - YouVisit Dr. Carrie Phillips is the Chief Marketing & Communications Officer at UA Little Rock, where she is charged with telling the universitys incredible story. in Administration, Planning, and Social Policy from Harvard University. Is your diversity statement performative or are you faking it until you make it? Teresa earned a bachelors and a masters degrees from the University of Colorado. European Graduates | Universit de Cergy-Pontoise Glaciers worked exclusively in higher education for ten years and will tell you what questions to ask and, more importantly, what answers you need from your digital advertising partner. From choosing baby's name to helping a teenager choose a college, you'll make . She joined Wheaton College in 2014 as the alumni communications coordinator and later transitioned to social media manager where she crafted and executed the social media strategy across all platforms. Previously at Ogilvy & Mather, Brian worked on global consumer brands such as Doves campaign for Real Beauty, American Express Realize the Potential campaign, Hellmanns, KFC, Magnum Ice Cream, and Scotiabank. She is also a member of the District IV Cabinet for CASE and UCDA. Prior to joining Loyola, President Tetlow served as senior vice president and chief of staff as well as the Felder-Fayard Professor of Law at Tulane University, where she was a strategic adviser to President Michael Fitts. Brian graduated from the State University of New York at Oswego, earning degrees in English Writing and Communications. The result? Bring your favorite gear to wear and show your school colors. A record 1,100 higher ed marketers took Austin by storm for the 25th annual AMA Symposium for the Marketing of Higher Education. The Senior Leader Experience is an intentionally programmed time where top institution-level campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. She is also a member of the editorial boards of the British Journal of Sociology of Education and Race Ethnicity and Education.
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